Complete Sales Action System™
It is virtually impossible to achieve long-term improvement
in performance with one short-term program, presentation or
change.
New skills and attitude adjustment take time to become part
of the individuals' or teams repertoire.
For future growth and success in the market of intensified
competition, it has become more and marc critical that we
install efficient. and effective coverage of the market.
The use of MLP and (LSAS provides the tools and influences
behavioral change to achieve that. It ensures sales and service
is, through market intelligence, effectively directed and
controlled.
If we acknowledge that the thing that can set us apart from
our competitors is customer intimacy, then CSAS
provides the foundation and pillars of a blueprint for success.
It…
- Enhances effectiveness of the team and the individual
- Provides a means for individuals and warn to hold each
other accountable for the HOW (process)
- Provides specific guidelines for behavior - clear and
concise
- Provides ,standards - written and unwritten - measurable
- Major and minor casks to be done and sequence
- Provides opportunity to predict preciously unexpected
behavior
- Provides ongoing information on:
- Resource requirements
- People
- Activity - interventions
- Training - deficiencies
- Clients' needs ands wants
- Motivation
- Retention
- Cross-sell - opportunities
- Action
- Success
The Complete Sales Action System™
WILL change behavior; it will enhance market coverage; it
will provide a blue print to customer intimacy; it will provide
uniform "experience" it will enforce standardization
in behavior; it will reinforce "Good"
behavior.
In a nutshell provides both the depth and detail required
to support the sales and relationship management required
- for operational planning, implementation as well as for
measurement of achievement.
FRED BEZUJDENHOUT
PROVINCIAL SALES MANAGER
WESTERN CAPE
ABSA Bank
