"A complex relationship is a relationship where several people and/or groups are involved in, and/or have influence in the decision making process."

•  Big-ticket item selling where there is usually more than one person influencing the decision.
  
•  Long sales cycle selling.
  
•  Selling to large "Multiple Contact" organizations.
  
•  Managing Key Account Relationships.
  
•  Getting a "buy-in" on an idea or concept with key players within your own or other organizations.
  
•  Relationship Managing.

Sales and Service Managers, Sales and Service Directors, CEO's, outside sales personnel and other management level personnel are involved in one or more of the above situations on an on going basis. From a sales perspective, a properly managed complex business relationship usually leads to an eventual buy or purchase but the Managing Complex Business Relationships System's main focus is creating a "buy-in" from individual influencers leading to the group's decision to buy.

In any situation where two or more people can influence a decision, the concepts, models and tools could be used.

•  Introducing a new concept or system to a region or department with hopes of a  solid buy-in form the region or department leading to a successful roll-out. This  could be great for CEO's, Sales and Service Managers and Sales and Service  Directors to get better "buy-in" when launching new products, concepts etc.
  
  
•  The successful negotiating, informing and implementing of an employee  rightsizing program within an organization.
  
  
•  Effective lobbying with a government body or corporate entity or organization to  gain support for a project, cause, concept or business idea or to bring more  business your way.